We all know Super Target as the place to go when you need, well, just about anything. This campaign focuses on that one thing you may not have thought about – your vision. Designed to create awareness of Target Optical’s in-store locations, this series of posters and free-standing inserts brought clarity to millions of Super Target shoppers.
Campaign Elements: Promotion | In-Store | Print | Direct Mail
Cohesive in look and tone, a series of tongue-in-cheek posters and free-standing inserts were created to show Super Target shoppers that taking care of their vision is as easy as buying everyday items like glassware, houseware and sportswear.