Target Optical

Target Optical

We all know Super Target as the place to go when you need, well, just about anything. This campaign focuses on that one thing you may not have thought about – your vision. Designed to create awareness of Target Optical’s in-store locations, this series of posters and free-standing inserts brought clarity to millions of Super Target shoppers.


Campaign Elements: Promotion | In-Store | Print | Direct Mail

Cohesive in look and tone, a series of tongue-in-cheek posters and free-standing inserts were created to show Super Target shoppers that taking care of their vision is as easy as buying everyday items like glassware, houseware and sportswear.

Campaign Elements: Promotion | In-Store | Print | Direct Mail

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CHRIS TSCHANTZ
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ERIC JACOBS
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