With a new $8 million expansion, there were even more ways St. Rita’s Emergency Services could help their community. By telling some of the stories of how St. Rita’s was there on those occasions where things went awry, we were able to highlight their best-in-class care, advanced technologies and new expansion while keeping the focus where it belongs – on how St. Rita’s is committed to helping people.
Campaign Elements: Awareness | Print | Digital | Outdoor
There are moments in life that don’t quite go as planned. This campaign focuses on those moments just before the inevitable occurs. Executed in a tongue-and-cheek manner, the ads take a lighthearted tone to highlight the types of injuries the ER can handle.