Sherwin-Williams

Sherwin-Williams

Let’s face it, when you think of paint, environmental friendliness is not the first thing that comes to mind. But with Sherwin-Williams, it should be. This campaign dares to challenge the perception that paint is harmful to the environment. Low VOCs. Minimal odor. Coatings that meet LEED specifications. Not what you’d expect from a worldwide leader in paint.

Campaign Elements: Awareness | Print | Direct Mail | Sales Materials

Conceptual drawings helped Sherwin-Williams understand how the idea of “Paint with nature in mind” would come to life.

A series of print, direct mail and sales materials were produced helping customers and professional painters understand the commitment Sherwin-Williams has toward environmental stewardship.

Campaign Elements: Awareness | Print | Direct Mail | Sales Materials

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CHRIS TSCHANTZ
404-580-0072
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ERIC JACOBS
330-671-7114
eric.jacobs@testpilotcreative.com