Let’s face it, when you think of paint, environmental friendliness is not the first thing that comes to mind. But with Sherwin-Williams, it should be. This campaign dares to challenge the perception that paint is harmful to the environment. Low VOCs. Minimal odor. Coatings that meet LEED specifications. Not what you’d expect from a worldwide leader in paint.
Campaign Elements: Awareness | Print | Direct Mail | Sales Materials
Conceptual drawings helped Sherwin-Williams understand how the idea of “Paint with nature in mind” would come to life.
A series of print, direct mail and sales materials were produced helping customers and professional painters understand the commitment Sherwin-Williams has toward environmental stewardship.