The Ask
We get it, toilet paper, tissues, paper towels and napkins are not what most people would call exciting. But when one of the nation’s premier fully-integrated producers of private label, away-from-home and retail branded paper products contacts you to completely revamp their website and create collateral for their commercial team, things get pretty exciting in a hurry.
The Answer
With the website redesign, it was vital to convey Royal Paper’s fully integrated capabilities, their commitment to sustainability and their ability to create customized private label paper products. In addition, we created a cohesive look, feel and tone for the brand which informed the design and copy of both the website and the commercial collateral.
