Cyber threats are everywhere – even Metropolis. Thankfully, Norton products are here to protect your digital assets. Partnering with the Man of Steel movie, a full-sized trailer was turned into a Digital Metropolis where guests were invited to use their Norton Powers to protect against digital dangers. A proprietary Smartphone app. NFC technology. An interactive kiosk. Just what guests needed to save Metropolis, and their devices.
Campaign Elements: Experiential | Live Event | Digital | Mobile | Print
The experience started before entering the trailer. Copies of the Daily Planet were in newsstands stationed outside the trailer where people could read stories about the digital threats attacking Metropolis as they stood in line.
Once inside, visitors were given a smartphone loaded with a proprietary app. The app led people through a Digital Metropolis, using NFC technology to activate the app to pose a digital threat. Guests then had to choose which Norton Superpower they’d use to defeat the threat.