There are a lot of stereotypes when it comes to truck drivers. They work late nights. The job is dirty. Not the best images when it comes to recruiting during a driver shortage – especially when talking to millennials. But with New Penn, things are different. Flexible work schedules and clean, safe work environments mean the adventures you’ll have are the ones you create.
Campaign Elements: Recruitment | Video | Digital | Print | Social
Throughout history, mankind has used the art of storytelling to make connections and pass along knowledge. This video series utilized that age-old art to dispel some myths and entice millennials.
Millennials live on their devices. A responsive website is key. This one provided quick, compelling facts and one-click access to the application portal.
Taking a new twist on trucking stereotypes, a series of ads showed the life the target audience could be living as a New Penn driver.
A series of banner ads gave readers a glimpse into the New Penn driver lifestyle.