The Ask
Due North, a division of SureWerx, is a global leader in safety and productivity that produces strap-on traction aids that attach to shoes and boots to help prevent slips and falls in snowy and icy conditions. A major sales avenue for these products is online – specifically on the Amazon Advertising Console. Historically, Due North had not done video, but they realized it is a key source of information on these digital platforms. They turned to Test Pilot for help.
The Answer
Test Pilot created four videos that highlighted the features, benefits and work scenarios, each video focusing on a specific product. Blending helpful product information with engaging usage footage, these videos became a key sales driver for Due North in various digital platforms.
