The Ask
The pandemic changed the Education, Food Service, Hospitality and Healthcare industries forever. And in the middle of the chaos, those industries were looking for ways to protect every person who entered their facilities. Dial Professional had the solution. And they turned to Test Pilot to help get the word out to the decision makers within these industries.
The Answer
By taking a Multi-Channel approach, we were able to create solutions brochures for the sales teams that gave decision makers within these industries a clear understanding of the areas within their facilities that were vulnerable and which Dial Professional products could help. In addition, we created videos, posters, placards and window clings that would inform and educate all people who enter the facilities about the benefits of proper hand hygiene.
