The world of air travel moves fast. Delta needed to move faster. So the first Delta iPhone app and all the promotional elements around it was conceived, created and introduced to the world. The goal was to get 1,000,000 downloads of the app in the first few weeks after the launch. That goal was crushed.
Campaign Elements: Promotional Launch | CRM | Digital | Mobile | Social
What’s better than being able to arrange all your air travel from your smartphone? Winning amillion miles while doing it. These emails highlighted the features of the new app and explained the million-mile promotion details.
Passengers on a plane are a pretty captive audience. Messages on the In-Flight Entertainment monitors promoted the app and told passengers how they could download the app for free using the in-flight wifi.
A series of social posts created excitement about the app and the million-mile promotion.
Dynamic banner ads targeted travelers by touting the app and the million-mile promotion.