When it comes to alcohol, drug addiction and mental health issues,, those going through it feel they are in the fight of their lives. And they feel they are fighting it alone. This campaign empowers these people to fight their demons knowing the entire community – police officers, doctors, nurses, counselors, politicians and mayors – are fighting right alongside of them.
Campaign Elements: Awareness | Advocacy | Social | Outdoor | Print
Instagram ads were created to seamlessly integrate with outdoor and print advertisements to create a cohesive campaign.
The series of print ads were placed in key publications to generate the greatest amount of traction while remaining sensitive to the budget parameters.
Visually arresting outdoor boards along heavily traveled roads reached a vast audience. These key placements ensured tremendous exposure throughout Summit County.