When a child starts seeing a speech therapist, a rapport is built between the therapist and the patient. For most, treatment starts before they start grammar school and lasts well into early adulthood. This can make attracting new patients quite challenging.
The Challenge
Growing the patient roster in the speech therapy industry can be difficult – especially during the holidays when most parents are not focused on looking for a therapist. Crimson Therapy Services needed to refresh their brand with a new website and campaign to drive traffic to the new site to generate interest and eventually, a consultation – all during the hectic holiday season.
The Solution
After conducting competitor and target audience research, the brand logo, visual look and tone of voice was updated. From there, a new website was created that incorporated the new brand elements, SEO, enhanced UX and a portal to schedule an initial consultation. Once the site was live, an aggressive three-month paid search blitz was launched to drive traffic to the new site and trigger consultation scheduling.
The Result
Within the first eight weeks, new patient enrollment grew 220%, forcing Crimson Therapy Services to relocate to a larger suite within their office building. By the end of the 90-day blitz, new patient enrollment had grown 400% and Crimson Therapy Services had to move again – this time to a new office building with double the space and treatment rooms.
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Growth In Patient Enrollment
Crimson Therapy Services continues to grow each month – helping even more children find their voices so they can express themselves and reach their full communications potential.
