5 Reasons To Maintain Your Marketing Budget During A Recession
It seems as if everywhere you turn there’s some economist talking about another potential recession on the horizon. The unfortunate truth is when economic...
What Makes A Good Client For An Advertising Agency?
There has been a lot of discussion about what a company should look for when searching for an advertising agency. But what about the ad agency? What should they...
Marketing Myths vs Facts
It’s sad to admit but advertising and marketing practitioners are among the least trusted professionals – keeping company with the likes of members of Congress,...
What Type of Office Do You Need?
If you’re like most businesses, you’ve been working in some sort of virtual environment for the past couple years due to the pandemic. As restrictions have been...
12 Things to Do When Business Is Slow
Each day is a series of meetings, phone calls, fire drills and you-have-a-minute mini-sessions. But inevitably, there comes a time when there’s a lull. A period of...
Integrated vs Specialty: How to Choose the Right Advertising Agency
If you go to any surgeon with a health issue, chances are their recommendation will be surgery. Go to a holistic practitioner with the same health issue and you...
The Five Ws of Branding (and One H)
Every day, companies are asked a slew of common questions. “How much will that cost?” “What is the expected turnaround time on that?” “Who will be leading the...
